This piece of mix media (video, print and sound) was created for the Salon di Mobili, the largest exhibition of industrial design, architecture and furniture design in the world. Interior designer Adam Tihany was commissioned to create an entrance pavilion, in which he fabricated a streetscape showcasing ten different hypothetical restaurants made by different design schools from all over the world. I was asked to make videos to be projected on a 120-foot wall at the entrance of t
he pavilion, with a concept that combined design, food and fashion. With such a huge exhibition on such a grand scale, I knew it had to have an immediate impact. I found myself thinking about the idea of smashing in cake in the face of everyone who entered. Pow! So we built a rig that pushed food toward the camera -toward the viewer - and then made kaleidoscopic images of the footage. The finished piece was 9 minutes, it contained the kaleidoscopic food images creating patterns from food, Each sequence began with a sculptor made of raw ingredients that are making the dish, and then was juxtaposed with an image of the finished plate intertwined with the kaleidoscopic images that were representing fabric patterns (fashion). The background music was made of sound intervals of 30 seconds of maddens in the kitchen and 30 seconds of the quite murmur and clinging utensils from the front of the restaurant.